The Mirrorball Method™ in action
Watch me break down a winning ad
Everyone told me this ad sucked. Here’s why I ran it anyway, and why I’m glad I didn’t “fix” it.
What to watch for
Read the room
What I picked up in swimmers’ conversations that I couldn’t find in competitors’ ads.
Split the light
How one frustration took shape as a joke, a hook, and a visual.
Light up the feed
How an overlooked idea earned attention in the feed and beat the control.
The result: Beat the brand’s best-performing control in a live split test, achieved a 1.62% CTR, and moved into scaling.